Promotional products play an important part in any successful event marketing strategy. You want to get the best possible branded giveaways for your event, but an enormous catalogue of enticing gift ideas and tempting promotional items in every colour, shape and size is overwhelming. How do you choose event giveaways that recipients will love? How […]
Like any other form of marketing, exhibitions are all about ROI. The higher the number of visitors you can attract to your stand, the more leads you will walk away with. But how do you draw a crowd at a busy event? Read below to find out how to make your next exhibition a success. […]
The devil is in the detail; sometimes it is the smallest thing that will say the most about you and your company. If you are manning the stand at an exhibition, you should aim for a smooth, seamless, professional experience for visitors to your stand. To leave a lasting good impression, here is a checklist […]
It is not just what we say that communicates our messages, our bodies have a language of their own too. If you are manning the stand at an exhibition, read the advice below to help avoid the most common mistakes people make with their body language. Slouching This portrays that you are bored and uninterested […]
Are we not all talking the same language? Not necessarily! We all have unique communication styles and when they clash they can wreak havoc on our working relationships. Although we all like to think we are saying exactly what we mean, that is not always the case, especially when we are talking to someone who […]
Talking to business contacts face-to-face is an integral part of exhibitions and tradeshows. It is crucial to building trust and developing strong relationships. Whether you are an introvert or an extrovert, mastering the art of networking is a vital skill for making the most of the opportunities available to you at events. In many interpersonal […]
At an exhibition, you have, on average, 3 to 5 seconds to grab people’s attention. If you don’t, your competitors will. There are many ways to entice visitors to your stand, here are just a few to get you started. Before the event: Send out a newsletter or announcement email Let your clients, or potential […]
Exhibition attendance is a great way to raise brand awareness and draw new business but to justify your expenditure it is crucial that you define goals for the show, so you can then measure your success against them. Ensure that your goals are “SMART”: Specific – target a particular area for improvement Measurable – quantify […]
Successful businesses are built on strong relationships. When it comes to building relationships, face to face conversations with clients and new prospects is the most effective way to do this. People respond to people so, despite the growth of online marketing, nothing beats personal contact. Therefore, a well planned and executed exhibition can be the […]